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From Advertising Week 2009. Having trouble viewing? Try this link: http://docs.google.com/present/view?id=dcpkr4nk_80xjc2vmzj

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Siteflex have successfully integrated the recently publicly released Google Analytics Data Export API into their web content management system, within 7 days of the Google announcement demonstrating further the benefits of SaaS & On Demand Applications.

Companies employing Mailflex now can examine, on a campaign by campaign basis:

• The relevant  top-level Analytics for the campaign created by Mailflex
• Granular Analytics – specific analyisis of all links & images that were clicked:
  • Total visits results from each click through to their relevant landing pages via the e-mail campaign
  • Total time on page for each landing page
  • Total page views for each landing page
• Correlate campaigns to Goal Conversions, such as E-Commerce Goals
• Find the most successful campaigns, ranking by page views, time on site and more

This is some pretty awesome integration from the Siteflex team – great to see Aussie developers at the forefront, demonstrating the coolness of the new Google Analytics Data Export API

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I thought it’d be interesting to plug twitter.com in to Quantcast and see what sort of results it brought up. They’re not running the Quantcast script on their site, the results still seem fairly in line with my thoughts on the Twitter user demographic.  Here’s some of the results my search brought up:

Note: These stats are just estimates, based on US data.

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So you’ve been hearing a lot about Twitter lately. News is hitting Twitter first, before traditional media outlets – the Mumbai attacks were being reported live on Twitter, and more recently the Hudson River plane crash. Twitter is growing fast – according to a recent blog post by Sandra Hanchard, Senior Analyst – Hitwise Asia-Pacific, Twitter’s year-on-year growth rate has increased by 517.9% (w/ending 10 January 2009 compared to the same week last year)

So, you’re convinced you need to be using Twitter – but how do you get started? This post aims to point out some not so obvious things about Twitter, that you just don’t get told.

What is Twitter?
The concept of Twitter is best explained by this great YouTube video – ‘Twitter in Plain English’

What is a ‘tweet’? What is a ‘retweet’?
A tweet is simply the name for the updates that you do on your twitter account. Any time you post a message, that is what is called a ‘tweet’.

A ‘retweet’ is a little different. Essentialy, a retweet is essentially taking someone elses message and then re-posting that message to your followers. By retweeting a message, you are giving credit to the original poster of that message.

To retweet someone elses post, there are 2 commons methods – each achieving the same outcome:

• Simply copy their message and place ‘RT’, ‘Retweet’ or ‘Retweeting’ at the front of the message you are reposting, including that users twitter id – eg: RT @jeremycabral Check out my post on ‘Getting Started with Twitter’
• The second method is to copy their message and place ‘(via @theirtwitterid)’, ‘at the end of their tweet – eg: Check out my post on ‘Getting Started with Twitter’(via @jeremycabral)When you post a retweet, the original poster is notified by receiving a reply message.Re-tweeting is a very powerful tool, and to completely understand how you can use it to improve your results using Twitter I recommend reading this post by @MohsinN .

When posting URL’s shorten them to save characters

When you post a tweet, it’s important to shorten your URL to give you more characters for your message. Past your URL in to a URL shortening service, and you will be given a much shorter URL to paste in to your message.

Here are two simple to use services that are quite popular amongst Twitter users:

• TinyURL
• Bit.ly – cleaner, simpler interface without any ads. You can also create your own account.

Setup a Twitter application for your desktop

I highly recommend setting up a desktop application to get full use of Twitter. They have much more features than just twitter.com. Here are two that I recommend you try:

• Twhirl (my current Twitter app)
• Tweetdeck

Get an iPhone and a Twitter application from the App Store.

Using Twitter on the go will keep you connected and allow you to tweet about something as soon as you think of it. On top of that, there are some great iPhone applications that allow you to upload a picture and even let your followers know your current location. Here are two that I recommend you try:

• Tweetie (my current Twitter app)
• Twitteriffic

Twitter Strategy

If you are using Twitter to gain more connections and create online profile, I highly recommend this Twitter PR Strategy (Thanks to @Problogger)

I hope this post will help to get you started on Twitter – stay tuned for more tips and strategies.

I’d love to hear your thoughts – is there anything I’ve missed? All comments appreciated!

P.S. Don’t forget to follow me on Twitter!

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So I’ve made the big step in my personal career… I’ve decided to move on from the promotional products industry. What are promotional products? Promotional products are merchandise/gift items that can be branded with your company logo and given out to help in marketing your business. 

I worked in a role where I worked in every aspect of the business – sales, management, marketing, web development etc. and got to know the industry inside out. I still have a strong passion for promotional products but I want to explore the online web marketing realm and see what opportunities exist for me to further my skills and build on my hobbies and interests.

Entrepreneurism.net.au is my stomping ground; where my endless thoughts will hopefully find a home. Time permitting, I will be keeping this space up to date with the latest news and developments across a number of areas:

Business

I love challenges and the business world gives me an opportunity to push my abilities to their limits in developing solutions for clients. Expect to see the latest business news accompanied by some commentary and opinion that will hopefully make you stop and think.

Marketing

My marketing strategies are built on Return on Investment (ROI). I will be keeping grounded within the latest happenings and trends and providing some advice for businesses as to what’s hot and what’s not for marketing their business.

Online Marketing

I thoroughly enjoy Search Engine Marketing (SEM). My new job will give me the opportunity to take this hobby to the next level in being able to provide consultation to clients in this area – divising strategies for their Search Engine Optimisation (SEO), Pay-Per-Click (PPC) campaigns and Social Media online marketing campaigns. Expect to see some good tips and insight in to this field.

Productivity

I am a productivity junkie. Being time poor (aren’t we all?) I’m always looking for a way to do things smarter and more quickly. I will be sharing some reviews and tips on productivity tools that I use to make my day easier.

Technology

I love gadgets, gizmos and cool tech. I will cover off the latest desktop and mobile technology with product reviews and technology developments.

The above categories encompass the main reasons why I wanted to create this blog – but do expect the odd random funny or off-beat post here and then!

So there – my intro post finished.. Now to work on some content that is actually worth reading! haha..

I hope you enjoy what this blog has to offer

Cheers!

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