Siteflex have successfully integrated the recently publicly released Google Analytics Data Export API into their web content management system, within 7 days of the Google announcement demonstrating further the benefits of SaaS & On Demand Applications.
Companies employing Mailflex now can examine, on a campaign by campaign basis:
- The relevant top-level Analytics for the campaign created by Mailflex
- Granular Analytics – specific analyisis of all links & images that were clicked:
- Total visits results from each click through to their relevant landing pages via the e-mail campaign
- Total time on page for each landing page
- Total page views for each landing page
- Correlate campaigns to Goal Conversions, such as E-Commerce Goals
- Find the most successful campaigns, ranking by page views, time on site and more
This is some pretty awesome integration from the Siteflex team – great to see Aussie developers at the forefront, demonstrating the coolness of the new Google Analytics Data Export API
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