Siteflex is the first Australian Web CMS to integrate the Google Analytics Data Export API

by admin on April 29, 2009

Siteflex have successfully integrated the recently publicly released Google Analytics Data Export API into their web content management system, within 7 days of the Google announcement demonstrating further the benefits of SaaS & On Demand Applications.

Companies employing Mailflex now can examine, on a campaign by campaign basis:

  • The relevant¬† top-level Analytics for the campaign created by Mailflex
  • Granular Analytics – specific analyisis of all links & images that were clicked:
    • Total visits results from each click through to their relevant landing pages via the e-mail campaign
    • Total time on page for each landing page
    • Total page views for each landing page
  • Correlate campaigns to Goal Conversions, such as E-Commerce Goals
  • Find the most successful campaigns, ranking by page views, time on site and more

This is some pretty awesome integration from the Siteflex team – great to see Aussie developers at the forefront, demonstrating the coolness of the new Google Analytics Data Export API


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